![]() Critics also rail against Amazon's use of its own private label brands that can be weaponized to undermine competitors. But on the other, the tech giant's immense market power makes it a gatekeeper between retailers and consumers, which often means hefty fees for prime placement or what some sellers complain are the costs of superfluous services. But was it ultimately good for them? On one hand, Amazon opens up a truly global market to smaller retailers and offers massive logistics support. This year, more than 1.9 million of these businesses participated in its marketplace, which accounted for some 60 percent of Amazon's retail sales. ![]() ![]() What makes the "everything store" so ubiquitous? In large part, it's the small and medium-sized businesses that use Amazon to sell their goods. Debates "Amazon Is Good for Small Business," Premiering December 8
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